Illustration + Brand Design
WHO THEY ARE
AV Resource Corporation (AVRC) is a healthcare consultancy based in Los Angeles. They offer on-site consulting, job recruiting, and software tools to improve internal processes. Their main business is deploying highly qualified professionals to various facilities around the nation to provide performance training and best practice measure. AVRC has also tapped into software tools to improve government forms generation as well as recruiting services to supply large facilities nationwide with fully trained providers, and vice versa.
WHAT I DID
Working alongside the developer, I created a set of illustrations for AVRC to use throughout their site. They asked for illustrations that were playful and welcoming - as typical healthcare services tend to be quite serious and at times lacking character. The illustrations were to be usable on the site as well on physical assets - from small postcards to larger banners (for conventions).